In recent years, the digitalisation of shipping processes has become central to our Company and an integral part of the services we provide. A necessary transition to keep pace with change, improve operational efficiency and offer customers full visibility across the entire shipping process.
Through the integration of digital services, we have not only optimised our internal processes, but also made import and export shipping simpler and more accessible for our customers.
With the My Crasta platform, we are able to guarantee 24/7 shipment monitoring, confirmation of departures and arrivals, real-time and autonomous quotation analysis, and the online management of all commercial and customs documentation.
We discussed this with Simone Gianani – IT Manager at Crasta, who explained what My Crasta is and how it works.
Hi Simone, can you tell us about My Crasta? What is it exactly?
My Crasta is our online platform – accessible via the website or through the mobile app – developed to allow customers to independently access all shipment information, documents and quotations in complete autonomy.
What can customers do with My Crasta?
Once logged into the app, customers can create real-time quotations, monitor shipments, check departures and manage all documentation related to each shipment.
So, is it a shipment tracking platform?
Not just tracking. My Crasta is a comprehensive portal where customers can find all the tools they need to manage their sea and air shipments.
They can interact with our operators when necessary, but also independently and at any time check the best available quotation for their cargo, book pick-ups or deliveries, send commercial documentation, retrieve customs documents through a secure channel and carry out a wide range of activities aimed at optimising their processes.
And yes, it also allows customers to track their shipments – but in a much simpler way. There is no need to search shipping lines’ or airlines’ websites using bill of lading or container numbers. By accessing My Crasta, customers can view the updated status of all their shipments on a single dashboard.
What makes My Crasta unique?
There are several elements that make this service unique. First of all, all shipments entrusted to us can be managed and monitored independently, 24 hours a day, directly from a smartphone via the app.
There are no restrictions or limits – such as having to contact us only during business hours – because customers can access the platform whenever they wish and find all the information related to their shipments. In addition, they can check the customs status of each shipment, with real-time system updates on customs clearance readiness, document availability and more, ensuring they are always informed with just a simple login.
Which feature do customers appreciate the most?
The platform is designed for companies of all sizes, providing tools suitable for both small businesses and multinational organisations with users accessing from multiple countries worldwide. However, the most appreciated feature across the board is the ability to access all shipment data 24/7, updated in real time, in a simple and fast way.
So the goal is to optimise time and simplify the import and export shipping experience…
Absolutely. Monitoring, verification, analysis and management. Within the My Crasta platform, customers find everything they need: they know exactly how much they will pay for freight on a specific shipment and have access to a complete archive of all related documents (customs declarations, invoices, etc.), which they can store in their personal area or download whenever needed.
What new features are you planning to develop next?
Digitalisation is an ongoing process, constantly evolving to adapt products and services to a wide range of needs. Our approach, also in this case, is to listen carefully to customer requirements and propose flexible solutions. We are currently working on a system that will allow users to integrate the information available on our platform with their own management systems, further optimising their operational workflows.
