SOCIAL EVENT PARTNER OF NAPOLI BASKET
For the 2023/2024 sports season, we renewed our partnership with the Neapolitan basketball club, becoming Social Event Partner of Napoli Basket.
Our presence in the Club dei 100 represents more than a simple sponsorship: in collaboration with Fondazione Laureus Italia Onlus, we have chosen to support local organizations operating in the social sector across the Naples area.
Among these, Obiettivo Napoli Onlus stands out—an association active in the Mercato district of Naples, offering educational, training and socio-cultural activities aimed at supporting at-risk youth. Together, we launched the important projects “Un tetto ai nostri sogni” (2023) and “Basket For Good” (2024).
BASKET FOR GOOD
With the “Basket For Good” project (2024), we support the work carried out by the Obiettivo Napoli Educational Center, located in the Mercato district of Naples. In collaboration with Fondazione Laureus Italia and Napoli Basket, we donated a basketball hoop, T-shirts and basketballs to the young participants of the Center, providing a tangible contribution to the Association’s activities and strengthening their educational programs with a specific focus on play and sport.
We believe in leading by example as the most effective form of teaching. It is essential that boys and girls growing up in challenging environments know that there are spaces of opportunity where they can learn, grow and engage with others.
A Roof Over Our Dreams
With the “A Roof Over Our Dreams” project (2023), we provided our support—as exclusive sponsor—for the upgrading of the Obiettivo Napoli Educational Center, located in the Mercato district of Naples.
The project focuses on the renovation of existing spaces to be converted into a multi-purpose sports area, while at the same time pursuing ambitious goals: fostering a sense of belonging, creating spaces of opportunity, recognizing sport as a highly effective educational tool, and bridging the gap between the individual growth journeys of the Center’s young participants and their opportunities to act, grow, express themselves and fully engage in society.
KING SPORT NAPOLI ACADEMY
Starting in 2023, we have been sponsors of King Sport Napoli Academy, a Neapolitan football academy open to young players—from ages 5 to 16—as well as to adults who wish to improve their athletic skills.
The Academy is also a vibrant community hub, organizing numerous events focused on participation, engagement and enjoyment, such as the Crasta XMAS Cup 2023, a youth football tournament bringing together many sports clubs from the Naples and Caserta areas.
