CRASTA’S OBJECTIVES IN NORTHERN ITALY: GROWTH AND MARKET PENETRATION. INTERVIEW WITH MARCELLO TERRENGHI

26/01/2024

What are the objectives to be achieved in the two new offices in Milan and Como? We asked Marcello TerrenghiMilan Branch Manager, a professional with a 16-year career in international logistics, a master’s degree in Political and Social Communication and a wealth of experience in air exports.

Hi Marcello, where are the two new Crasta offices? 

We have opened an office in Milan and one in Lomazzo, in the province of Como. Both are strategically located in northern Italy: we are in the heart of the Piedmont-Lombardy-Veneto industrial area but also close to Malpensa Airport, the most important airport in southern Europe. But that’s not all: we are also just a stone’s throw from Como, therefore on the border with Switzerland and close to Milan Segrate, one of the busiest terminals for airline cargo traffic to Northern Europe. In short: two new offices that benefit from a privileged position and can offer strategic advantages!

Tell us about the objectives to be achieved in Milan and Como

Growth, making ourselves known and market penetration are the main objectives. Enrico, Walter and I have worked hard, taking care of every detail, to create a project that is worthwhile: Crasta’s structure is solid and I am confident because I have all the tools available that I need to operate to the best of our ability. We will work to position the Crasta name locally through direct relations with exporters in the area, and globally, i.e. by cultivating relations with agents in the international networks to which we belong.

What is your main job?

At the moment, I am supervising a project on air freight forwarding in import and export. But the company is growth-oriented, so in the future we will be adding a sea department and a land department, as well as opening new offices in one or more of the major ports in northern Italy..

What do you think of the claim Think Glocal? 

I think that glocality, understood as the fusion of global and local, perfectly describes the essence of our company: on the one hand ‘global’ because we are part of several networks that enable us to ship worldwide and receive orders from all over the world; and on the other hand ‘local’ because our local presence makes it possible for us to reach different customers to gain market presence.

What is it like working at Crasta?

I am very happy: the owners trust me and this drives me to do my very best! I have known Enrico and Walter for many years and today our paths have met to launch this great project to develop Crasta’s air department. We have an excellent structure, we have relationships with outstanding suppliers who allow us to offer an equally outstanding service to our customers. I believe that everything is aligned for growth and success.